Does Google Trust Your Website As Much As Your Competitors
In this digital age, it is vital that your truck sales website has everything your potential customers need or are looking for – trucks.
There are tons of ways that you can reach your potential customers, with a website being one of them. But this doesn’t mean that you should treat it as just another means of reaching out to your customers. Your website is actually equivalent to your business office, so it’s like your online business office.
This means that not only can local customers find your truck sales yard, but customers browsing online can also discover you. And just like how you would beautify and ensure that your office looks professional, you need to do the same with your website to appeal to the audience within the internet. One of the most important strategies that you’ll need to apply to achieve this goal is to gain the trust of the biggest search engine in the world – Google.
How to Gain Google’s Trust for Your Truck Business Website
To the surprise of many people considering how essential this search engine is in today’s world, Google has only been around since 1998. Other search engines, such as Yahoo and Lycos, were used before 1998 and are still active today. Google, even to this day, was built “to organize the world’s information and make it universally accessible and useful” – a quote from Google’s mission.
With this goal in mind, Google set out to do precisely what they intended. Many people now consider Google a necessity for many aspects of life, such as education, careers, and even businesses. This means that almost every country in the world uses this search engine. In other words, you can find information on just about anything and anyone on Google. This, of course, is a big bonus for businesses, such as truck owners, to find more customers.
How do you get on Google?
Getting your truck company on Google’s platform is very easy. All you have to do is create an online presence, whether it is a website or a social media profile. After that, your webpage or social account will eventually be indexed by Google, and you will appear on their list of search results.
However, the problem that countless businesses face is that they are not found on the first page of search results. Instead, their competitors are, and if this is the case, then a good majority of their potential customers will be won over by their competitors because they are being seen first.
So how do you get Google to rank you higher?
If you want your truck company to land itself on the first page of Google’s ranking and go above your competitors, then you will need to not only create as many online platforms as possible, but you need to also optimize them for search engines. This means that your website, for example, should be set up or organized so that Google can easily find it. This optimizing strategy is called SEO or search engine optimization.
Besides utilizing SEO, there are other strategies that you can do to help build Google’s trust in you as well. SEO is a strategy that combines with other methods in order to be effective. This is where your website comes in. Your website will be your number one means of growing customers, so it is critical that this is prepared correctly.
3 Trust-Building Strategies for Your Website
First, you should take note that Google loves information that is simple and clear. So as you design your website, make sure that all of the information it contains is easy to read and relevant to what your business is about, which is selling trucks. Anything other than this will only confuse Google or have them trust your competitors with more defined information than yours.
- Make your website unique
Did you know that there are literally billions of websites online? This would mean that hundreds of thousands, if not millions, of truck companies are among this number. So if you want to stand out from your competitors, then you will need to design a website that is unique to you or your business. It would also allow Google to distinguish your site from others. So, you will need to avoid having a generic design or layout to increase your chance of gaining Google’s favor.
- Set up easy navigation
Because many other truck company websites are available to look at, your website will need to be easily navigated. It should be easy to find information that potential customers want without looking very hard for it, such as your contact details or office address.
Your webpage loading speed also plays a huge role in keeping your customers hooked. If loading a page takes too long, then they will close your tab before you can even greet them. If you want Google to rate you over your competitors, then design your website with ease of control and a fast-loading time.
- Optimize your website for mobile
One of the most important strategies in gaining Google’s trust is optimizing your website to be mobile-friendly. This strategy is often overlooked because owners and marketers tend to forget that up to 50% of the world’s population browse the internet using their phones. So if your website is not only designed for search engines but also for mobile devices, then Google will refer customers to you instead of your competitors, especially if they do not have a mobile-optimized site. This may take a little more time as mobile optimization is a separate area, but applying this strategy will definitely give you an edge against the competition.
Conclusion
Having a website in this day and age has become critical for reaching out to more customers to sell your trucks. The friend that you will need by your side to be successful in this endeavour is Google. If you do right by Google, then it will deliver you to the right people – the people who want to look at your trucks and may even turn into customers.
