When advertising online, there are a few things that you need to consider. But the most significant one, however, is your website.
The primary reason for this is that your website is where all of your advertising campaigns eventually lead. Your website is just like your local business store but located online. So it is the place where your online customers will go to check out your trucks for sale. Without a website, your advertisements or marketing efforts will be pointless, and there would be no place for sales transactions to occur.
But having a website doesn’t end there if you want to also increase your truck sales or build a customer base. Other considerations should be addressed, such as what makes up a good website or what factors will attract customers. Because there are many things to consider, here are the five key factors that you should take into account for your website.
- Clear call to actions
If there is one thing that every website should have, it is call to action words. These are short phrases or sentences that tell customers or website visitors to act. It is one thing to talk about something, but it is another thing to say to people to do something. Especially as a truck dealer, your goal is for potential customers to buy your trucks. This is why you should have call to action words on your website so that customers can know what to do if they find themselves interested in buying your trucks.
Moreover, your call to action words should also be clear. This means that what you want your customers or visitors to do is straight forward and obvious. This clarity adds transparency to your website, which many of today’s consumers like to see in a business.
In addition to telling customers what they can or should do, call to action or CTA for short gives a more encouraging tone to your website content. This then creates a vibe that speaks to your audience rather than merely stating information. This, therefore, makes your website a little more real and personal. Furthermore, CTA has proven to engage audiences more emotionally to what they are reading. As a result, this can increase their chance of being more involved in the decision-making process of buying the trucks you are promoting.
- Images optimised for keyword research
SEO or search engine optimisation has to do with a lot more than just words or keywords. Search engines are also indexing your images or pictures on your website. This means that not only is Google scanning your website’s content to figure out what your business is all about, but they are also trying to know if your visuals are relevant to that content or niche.
Search engines can’t see images or pictures. So for it to know what your website’s visuals are, it reads its caption or title. This is what it means to optimise your images for keyword research. If your image is a truck for sale, then search engines will recognize that your image is relevant to that keyword search because that’s the name of your image. So if Google discovers that both your website and pictures are about trucks, then there is a greater chance that it will rank you higher in search results for anyone looking for trucks.
- Tracking and analytics to capture data
If your website has been created through website-creation tools such as WordPress, it should automatically come with tracking and analytics features. This feature allows you to see how your website is going in terms of visitors and demographics.
Through this, you can see exactly how many visitors your website is receiving and even how long they are staying on it. You can track their engagement on the website, such as what they are interacting with or clicking on your blog posts. In addition, you can check out specific demographics of the people visiting. You can find out where they are visiting from down to their gender and age group.
Having this statistical knowledge can certainly help you to determine who is attracted to your website and why. This can then allow you to cater your future marketing campaigns to these types of individuals for a higher chance of success rate or give you insights to see which audiences have a greater interest in your trucks.
- Relevant meta descriptions on every page
Each webpage on your website has a separate description of what that page is about. This exists so that search engines can know exactly where to refer users to search for something specific. Having relevant descriptions on every page of your truck website is also a part of the SEO strategy and contributes to the overall organic traffic promotion.
- Clear and relevant URL’s
Also on the topic of relevance is the importance of providing clear URL’s, short for Uniform Resource Locator. URL’s are the link information of a website or webpage. When clicked on, users will be directed immediately to that site or page. Making sure that the URL you provide is clear and accurate can take your potential customers right where you need them to be. This means that your website’s navigation process is simple and easy, which can increase your visitors’ stay on your site.
Conclusion
In everything you do for your website, the main key to making your factors count and be successful is relevance. All of your content, down to your visuals, should all be related to what your business is about. So if you have optimised or set up everything on your website to not just search engine friendly but also people-friendly, you will definitely get the vote of confidence from sites like Google and, most importantly, your customers.
