Since digital marketing has been introduced, all kinds of businesses, including truck companies, have seen a large increase in consumer growth.
With digital marketing, you can now target your consumers that are found online. The online world is vast and contains countless opportunities for consumers to find what they want. These opportunities for them only mean more possibilities for you to sell your trucks to these people. And what makes this possible is digital marketing.
But when it comes to marketing online, you might be a little stumped as to what kind of marketing to start with or focus on since there are so many strategies available. One of the most important, if not the most important, is a technique called search engine optimisation, commonly known as SEO.
This technique is vital to any online marketing success because search engines pretty much run the online market. If your website and your advertisements are not search-engine-friendly, then your competitors will be the ones that will appear in search results instead of you. So getting this strategy right is crucial if you want to beat your fellow competitive truck companies.
- Have a solid keyword strategy
The majority of the bulk of SEO is keywords. Keywords are basically what search engines look for when browsing your website or shifting through advertisements such as PPC advertisements. If you don’t have keywords in place in your online presence, it will be more difficult for your customers to find you.
Setting up a solid keyword strategy will allow you to determine what keywords describe your business and how potential customers can find you through search engines. This also ensures search engines, notably Google, understand what your business or website is all about, thus helping you reach the audience you are targeting.
One thing to note is that popular or relevant keywords can change over time. Therefore, you should continuously pay attention to what keywords are helping you gain traffic and what isn’t. That way, you can adapt to what consumers are typing in search bars and what search engines are picking up on or favouring.
- Ensure fast website speed
Most truck sales company websites are filled with images of trucks for sale. And if you don’t know, images take up a lot of space on the web. As a result, this increases your sites’ loading speed. If you want your customers to stay on your website or even have the time to browse around, then you will need to have a fast loading speed for all of your website’s pages.
In addition to keeping your site visitors from leaving, search engines also favour fast websites. So your goal here is to have a faster loading speed than your competitors. Otherwise, search engines like Google will favour them more than you as their purpose is to give users the better option. There are many speed test websites out there, so make sure that you regularly check your site whenever you update to ensure that it doesn’t negatively change the loading speed.
- Include quality backlinks
Another convenient part of SEO is called backlinks. Backlinks are hyperlinked words that take the reader to another location on the internet. This location is either another website or one that takes them to your website. Make sure, however, that the other website is relevant to your niche so that Google can recognise that you are linking to a useful source. Backlinks are vital because they help build your reputation. They also look professional to readers, making them think that you are established in your niche.
Most backlinks come from your own website, where you link other websites from your site, typically your blog articles. But if you have third-party websites or other company partners, then they can backlink to your site. But the more backlinks you have, whether from you or to you, the more Google or search engines will recognise your reputation and favour you above others.
- Use H1 tags wisely
The H1 tag is a type of format for text content. This is what you should use for article titles or main page headings. This strategy is also a part of gaining SEO traffic as it helps search engines recognise the topic of the page or article by its main header through this format. One thing to note, though, is to not have multiple H1 tags on one page. Ideally, it is best to have one, which should be the main focus of the page or article.
- Set up easy website navigation
Finally, both search engines and online users love websites that are not complicated and complex. Nowadays, time is valuable and precious. In fact, the more you are busy or have things to do, the less time you seem to have. So when your customers are browsing online for trucks to buy, they want a website that can give them that need without any trouble.
If your website is not easily navigational and straightforward to understand, you will lose that potential customer before your bot chatbox pops up. The last thing customers want is a website that takes them to multiple pages just to have a look at a truck or make a quick purchase.
Moreover, make sure that your website also doesn’t contain too many distractions. If there are too many things, such as pop-ups happening on the screen at once, your visitor may end up leaving because they can’t focus properly or will get too annoyed.
Conclusion
Having an SEO strategy is what every business, especially truck companies, needs to edge over the competition. Without this marketing strategy, you miss out on over 50% of potential customers lingering online. To catch these hungry truck buyers, who sometimes don’t know how or where to look, you have to come to them through search engine techniques.
