Running a truck sales company in the current state that the world is in can be very challenging. But this does not mean that there is no hope.
Due to the effects caused by the pandemic, the worldwide market has gone down, which makes it seem like the demands for trucks are lower. You may have found that the conventional methods of generating leads are no longer working as they had before. But, naturally, this is just the result of the change. That is why your business will need to change as well, or at least adapt to meet these changes to keep up in sales.
As a company that focuses on selling, you will need to consider how many leads you are getting per month as this is vital to growth in your industry. If it is down, then you will need to think of new ways to bring that back up. Fortunately, there is good news, thanks to the example of other truck companies that are still doing well despite the coronavirus challenges. As with most truck companies who are down in the dumps because of the pandemic, you will be glad to hear that it is possible to increase your sales leads.
The Power of Digital Marketing for Generating Leads
Digital marketing is a powerful tool that has a wide variety of uses. Whenever generating leads is involved, digital marketing is always front and centre. Without it, you can’t expect your business to be above your competition, let alone get through this economic crises.
One thing to remember is that there are a lot of digital marketing strategies that you can implement. What you will need to think about, though, are the ones that will produce the lead generation results you are looking for, particularly for selling trucks. You can do this by looking at relevant statistical results.
For example, the main goal of search engine optimisation (SEO) is to place you high in search engine rankings. So, if you manage to climb to the first page of a search engine like Google, then your leads will significantly increase by 80% because you will be one of the first truck companies that will be seen by potential customers when they search for trucks.
Search engine optimisation is the leading lead generation strategy.
If you want to take advantage of this extremely high percentage, then you certainly want to ensure that your online presence, such as your website and your social media accounts, are optimised for search engines. Furthermore, your social accounts and business webpages should be updated with trending and popular keywords. Over time, some keywords may overlap others, so you will need to keep track of how well your SEO results are going. That way, you can make adjustments that meet the demands of your continually adapting audience.
Although SEO can increase your chance of generating leads by a tremendous amount, the downside is that it can take months to rise in the rankings. This is a marketing strategy that builds a websites’ trust and credibility and is used in the background and for the long term. But what makes digital marketing a necessary strategy in today’s world is that you can combine one technique with another to double the effect of lead generation. One perfect example is PPC, otherwise known as pay-per-click advertising.
Pay-per-click advertising can get you fast results
If you are looking for faster-paced results or a marketing strategy that you can implement while you wait for the SEO results to sprout, then PPC is what you need. This technique goes hand-in-hand with SEO because it will require your SEO knowledge for it to be effective. This is because your PPC ads will still be found online, and anything online is going to be competing with other online competitors for a spot in front of your audience’s screen.
PPC is a paid advertising technique. Therefore, this fast-paced result technique has its downside, which is that it can be costly. However, this mostly applies to small businesses because PPC is actually not that expensive. When paying for PPC, you are only charged by the platform that is advertising your ads, like Google, based on the number of clicks your ads get. Depending on the platform, this can range from £1-£5 per click. But if that lead you gained from an ad results in a sale that is worth tens of thousands of pounds , then you can imagine just how high your ROI would be from that sale. Another great thing about PPC is that you can advertise on any platform, including social media sites where billions of users are flocking to each day.
Social media marketing should always be active
If SEO is your long term marketing goal and PPC is your short term goal, then social media marketing is both. Social media marketing encompasses different sub-marketing techniques. But this strategy alone can generate up to a 30% increase of leads per platform that you advertise or promote on. For instance, Facebook can increase your potential leads by 39%, while Twitter is 30% because users spend about 2-3 hours per day on social media. So if you want to increase your truck leads by 50 a month, then there is no better way to do so than incorporating social media marketing into your marketing activities.
Conclusion
Search engine optimisation, pay-per-click advertising, and social media marketing have proved that they can produce consistent results, over and over again. Of course, other factors come into play that will contribute to having success in these digital channels. But what you can guarantee is that your sales will noticeably build up as you apply these three leading online marketing strategies. So, as you consider how well you are currently doing in sales and take adjustment measures, you can take comfort in knowing that you can indeed increase in truck sales leads, even in the midst of this pandemic.
