Today, there are over 7 billion people in the world. Over 3 billion of these people use the Internet, which is almost half of the overall global population.
If this statistic does not convince you of the power of online marketing, then nothing will. So if you are wondering if whether your truck sales will go up if you market online, then the answer is an unequivocal yes. As much as your old tactics worked well, it has become a thing of the past.
Ever since the World Wide Web was made available to the public, back in 1991, the Internet became a place of tremendous business growth opportunities. Thanks to technology, it allowed people to access information from home on their devices, and many businesses boomed. This convenient method became what is known as online marketing.
Digital Marketing vs. Trade Magazines
Before the Internet existed, businesses still needed a way to market their products or services. This method is known as traditional marketing. These included materials, such as newspapers, catalogs, posters or flyers, and magazines that were commonly used for advertising. For certain industries, including truck sales companies, trade magazines were the most common means of showcasing their trucks.
Nowadays, though, digital marketing has taken over, and trade magazines no longer as effective. Digital marketing is not just the most effective and efficient method of marketing, but at the moment, it is the only means of promotion due to the current COVID-19 pandemic.
With everyone stuck at home for quarantine to avoid the risk of the contagious virus, it is tough for customers to go outside and visit local stores. Instead, virtual visiting is a convenient and the safest procedure for purchasing online. This is where the countless pros of digital marketing come in compared to trade magazines.
Digital marketing is measurable and flexible
What makes digital marketing a powerhouse over trade magazines is that you can measure how your advertising campaigns are going. With each campaign, you will be able to see statistical records of information, such as how many people have seen your ad, who have seen them, and if people are finding them interesting or relevant. All of these little details can make a big difference with your future campaigns, allowing you to tweak each advertisement to what will work better for selling your trucks.
Additionally, trade magazines can be rigid, limiting how you can adapt or devise your advertising plans. But with digital marketing, you can be as flexible as an Olympic gymnast. This marketing freedom gives you more power over every part of the advertisement, thus opening more marketing opportunities.
Digital marketing is cost-effective and simple
With trade magazines, you have to pay for your spot on one of the pages. Depending on the number of competitors also wanting that spot, the bid can go up. You also have to pay for your advertisement’s size. However, digital marketing does not limit you to a specific size. In fact, when you advertise on Google, for example, your advertisement is being displayed throughout the platform.
So not only are you getting your money’s worth, but you are also reaching more people from only one advertisement.,. If you are a truck sales company owner or a truck dealer, then digital marketing will surely make your job a lot easier and less stressful.
Digital marketing is available 24/7
Another major comparison between digital marketing and trade magazines is an online presence. When you are online, your business website acts as your business office. So visiting your website is similar to visiting your office building. But what makes this better in today’s world, particularly during the pandemic, is that people don’t have to leave their couch to check out your trucks. Even if they just want to have a look, they can now do so conveniently and without effort. And there is nothing more attractive than something that makes people’s lives easier.
Unlike your business office, which has to close sooner or later, your website can be open for visiting and even for inquiries literally 24/7. All you have to do is put your trucks up for display on your website and let the customers do the rest.
The best digital marketing strategy to sell 10x more trucks
There are many different kinds of digital marketing methods. Each of these techniques has its purposes and pros. But one thing that can really help you sell more trucks is combining techniques to create one campaign. The online world consists of many different platforms and channels, but all can be accessed through the digital space that we call the Internet. So, by combining multiple marketing methods, you can get much more out of your advertisements.
One such combination is the ultimate trio of social media marketing (SMM), pay-per-click (PPC), and search engine optimisation (SEO). As mentioned, each of these techniques has different purposes. But when combined, they can generate leads that you may have never experienced before with trade magazines.
While you optimise your website for search engines using relevant keywords and backlinks, you can set up pay-per-click advertisements that contain these keywords to direct customers to your website. At the same time, you can promote your website through your social media accounts. These three make the perfect combo because SEO and PPC are techniques you won’t need to worry about once they’re set up. So while these two do their thing, you can spend the rest of the time promoting on social media, thus adding more generating leads for yourself.
Conclusion
Digital marketing outweighs the pros of trade magazines by far, or traditional marketing, for that matter. Of course, these old marketing methods still have their uses today. But if you really want to sell more trucks, even 10x more, then you will need to take advantage of digital marketing. Otherwise, you are only allowing your competitors to win over the customer that could be yours.
