The interesting thing about marketing is that it is never predictable. As technology changes, so do marketing methods and trends.
Nowadays, there are many more ways to market your trucks, including traditional and digital marketing. In fact, what makes marketing difficult is not so much the process of reaching your audience but more so which strategy will produce the most significant results.
Because technology is progressing faster and faster, the channels that people can be found in and how they access information are becoming diverse. One great example of this is that more and more individuals are using their mobile devices to shop online. So if you want to increase your truck sales, then you will want to know all about mobile-friendly websites.
Selling Your Trucks through A Mobile-friendly Website
If you think that creating a website for your truck sales company is enough, then you may want to reconsider that thought. Since recently, Google has stated that it will prioritise mobile site indexing. Instead of indexing desktop websites like they used to, they are now switching to the indexing of mobile-friendly websites.
Of course, if a desktop site doesn’t have a mobile-friendly version, then Google will still index the desktop version. However, this is their second priority, as they will index mobile sites first before the desktop version. This means that if your competitors have a mobile version, then Google will favour them more than you. This will then lead your search ranking to become lower than your competitors.
52% of global traffic comes from mobile devices
The reason why Google is making this change and why they would favour other truck companies with a mobile version is simply because more people are on their phones. When it comes to sales, you certainly want to go where the crowd is – this is the essence of following current trends. So, if around 50% of your potential customers are found on mobile, and your website doesn’t have a mobile version, then you will miss out on this great percentage.
Over the years, and it is expected to continue happening in the near future, desktop searches have been dropping. Now, the click-through rate (CTR) for trucks in mobile searches is 1% greater than desktop searches. This gradual increase is definitely significant enough that Google has recognised the need to prioritise mobile indexing. And if Google is following this shift, then you should too.
Why people are turning to their phones for purchasing
One of the primary reasons why customers are using their phones instead of their desktops is mostly because of convenience. Although you can access information in a broader view on a desktop screen, it is not enough to overcome the convenience of checking your phone on the spot whenever and wherever. Some mobile sites even have the same viewing capacity as desktops now, making mobile-friendly sites even more prominent.
Another primary reason for mobile search growth is that current and newer generations are quick to decide on what they want. Because the competition in every business industry is becoming fiercer and more competitive due to increased competition, people don’t have the luxury anymore to search for too long. Therefore, mobile searching is much easier and more straightforward than desktop searching.
Turning Your Mobile Website Into a Lead Generating Machine
Realising that mobile-friendly websites are the new digital world, you will want to ensure that your website is keeping up with your customer demands. If you ever wish to sell more trucks, then it always pays to go where they go. Otherwise, you will only fall behind your competitors and lose the edge that could get you the high ranking spot you’ve been yearning for.
57% would not recommend a poorly designed mobile website
Fortunately, most website creating platforms have an easy feature that allows you to turn your website into a mobile-friendly version. It is just a simple turn on and off feature. However, this isn’t all of what it takes to make your mobile site look good. Although turning this feature on will allow your website to show its mobile version, you still have to design it and make it look good specifically for a mobile device.
According to this statistic, it is not enough to just simply have a mobile site. You will also need to do some aesthetics tweaking so that visitors will not only choose your website for convenience’s sake but also because it’s easy to view. After all, even the illiterate ones don’t enjoy reading messy content and seeing an unattractive layout.
85% believe that a mobile site should be better than a desktop one
Another important statistic to know is that most customers prefer the mobile version website to be better than the desktop version. Today, when people think of the desktop version, they expect more graphics and content. But when they search using the mobile version, they expect immediate and relevant information that can allow them to act straight away on what they are after.
So, although your website can still be the main version that contains everything your customers will ever need to know about your trucks, you should design your mobile site to be more direct with regards to sales. One example is to include strategic CTA or call-to-action words. That way, not only are your visitors seeing what is necessary, but it will also lead them to act, even to visit your desktop version for a more detailed enquiry.
Conclusion
In the end, despite this new shift of website approach, it still pays not to neglect your desktop version. By having a great website on both versions, you are only increasing your chances to sell more trucks. Marketing online has given all kinds of businesses the means not to hold back. So if you are trailing behind your competitors, then consider the reasons why. One of these is if your website has been optimised to be mobile-friendly. If so, then you are definitely on the right track.
